About us

SITA - SOFIA INDEPENDENT TRAVEL AGENCY Ltd. specialises in cultural, nature, and holiday breaks around Bulgaria and its surrounding regions. We are a team of young, experienced multilingual professionals that joined together to devote our energy and expertise to servicing our international clients. The company became a licensed Bulgarian tour operator in 1998. In 2011 SITA was re-established as a full in-coming agent dealing directly with travel companies from Europe, Asia and Latin America.  

SITA provides a range of products and services tailored to fit the needs and budgets of each individual client. We handle your requests with great attention and concentrate on every detail, no matter how big or small, so as to make your stay in Bulgaria an unforgettable experience.

Experienced staff

In SITA we believe you should have a friendly and professional point of contact for all your travel needs. They will attend to each individual request and aim to always provide at least two options for you to choose from. Having personally scouted every available restaurant and entertainment venue in all of the big cities in Bulgaria, we are confident of providing you the most up-to-date and detailed information about what these cities have to offer. We work with all the major hotel chains and luxury transportation providers so we can ensure the maximum amount of comfort and flexibility for your trip, whether it be an individual or group trip.

Professional tour guides

SITA’s tour guides are all professional, certified and experienced individuals familiar with the specific travel needs and cultural preferences of our clients. We make no compromise here.

Personal touch 

We love Bulgaria! We have travelled it up and down in search of the best places to provide you the wealth of intriguing content it has to offer. Our travel products are tailored to meet our client’s needs but we also encourage people to design their own trips, make their own itineraries and discuss them with us. We are here to provide genuine advice and offer the best travel options at a great competitive price.Our insistence on high standards and our personal attachment to our customers is what really makes us stand out from the crowd.

Variety of Service

SITA provides full travel support, trip planning and scheduling. We organize folklore shows, special interest tours, wine tasting, festival visits, trekking tours, outdoor activities and much more. Owing to our long term experience in the region we also provide a variety of combined travel services throughout Romania, Greece, Turkey, Serbia and Macedonia.